Service concept


Veikko Halmetoja.

Veikko Halmetoja


Veikko Halmetoja is an art critic and curator who has worked as a gallerist since 2015. He curates both group and solo exhibitions. The art-loving public of Helsinki may remember him as a critic for Finland’s largest newspaper, Helsingin Sanomat, during 2010 – 2015. Veikko served as the curator for Mänttä Art Festival in 2018. He is also interested in alternative exhibition spaces, having curated shows in such venues as condemned houses. On his spare time, Veikko writes radio columns and spends time with his poodle, Fred. 

Sonja Linkoneva.

Sonja Linkoneva

Exhibition Manager

Sonja Linkoneva, BA in Cultural Management, is in charge of the production of the gallery’s exhibitions. Sonja has previously worked for the Gösta Serlachius Fine Arts Foundation, Mänttä Art Festival and as a producer for Tsiigaa Art Goes Kapakka and Gallery Wednesday. Now settled in Helsinki after stints in London and Brussels, Sonja likes to spend her free time on sports, films and books (print and audio).  Often seen travelling with Sonja is the 5-year-old rescue dog, Lempi.

Jules Lajola.

Jules Lajola

Founding Copartner
Chairman of the Board

Jules Lajola has four passions in life: work, self-development in many forms, quality time with his husband and close family members, and various activities with friends, such as this gallery with Veikko. His work keeps him traveling a good one third of the year with business development and leadership tasks. He describes himself as a European born in Finland who has benefited from decades of Californian influence. He cherishes diversity and champions human rights and equal opportunity. By education, he holds an MBA from Henley Business School and he is certified executive coach from Berkeley ECI.


AKi Peltola

Founding Copartner
Member of the Board

AKi Peltola is a business developer and a corporate acquisition professional. AKi graduated from the Helsinki School of Business in 2006 and since then, he has gained experience from both large multinational corporations (such as Citibank and Hewlett-Packard) and startup companies (such as Vueling Airlines). He has been self-employed since 2015. His free time in his home city of Barcelona is spent with his family, contemporary art and golf, with allowances for good food and wine.


Thank you

Gallery Halmetoja would like to thank the following associates:

Logo and graphic design – Ilkka Kärkkäinen
Website – Jani Paasonen and Aleksi Peltonen
Portraits – Joel Karppanen
Translations – Liina Härkönen